President RSA films

Treasurer and Director

Jules Daly was named President of RSA Films in 2001, and oversees the Scott family’s production company powerhouse with offices in Los Angeles, London, New York, Hong Kong and Shanghai. She has built upon RSA’s longstanding reputation for excellence and innovation to create one of today’s deepest talent and production resources for both entertainment and advertising. With a roster of over 40 directors, RSA produces feature films, TV series, commercials, music videos, branded entertainment, VR and short-form content across its five principal divisions—RSA, Scott Free Productions, Hey Wonderful, Black Dog and 3 AM. Under Daly’s leadership, the company has won everything from Golden Globes, EMMYs, Golden Lions and BAFTAs to Cannes Lions, CLIO, Grammy, MVPA and AICP awards, including a tie for most awarded production company at AICP in 2016.

Daly began her career in television production in the ‘80s. She segued into commercials as a line producer for legendary spot director Joe Pytka, and quickly gained renown for delivering large-scale award-winning productions for top global brands. It wasn’t long before she began producing commercials exclusively for Ridley and Tony Scott, and executive producing some of RSA’s most acclaimed work—including BMW Films’ “The Hire” (a Cannes Cyber Grand Prix winner), and Nike “Move” (an EMMY winner for Best Commercial). Most recently, Daly executive produced 20th Century Fox and RSA’s The Martian VR Experience, the VR companion piece to Ridley Scott’s wildly successful feature film which so far this year has tallied up a Cannes Silver Lion and AICP honor; and Nike’s first-ever YouTube series, “Margot vs. Lily,” winner of a Cannes Gold Entertainment Lion and a viral phenomenon.

Daly was selected by her peers to serve as the 2016 Chairperson of the AICP Awards. The show is the industry’s benchmark for excellence in commercials, digital and experiential content, honoring top work with induction into the Museum of Modern Art New York’s permanent collection.

In addition to her role as President of RSA Films, Daly is also active in feature film production. She draws from her industry experience to guide new directors through the myriad decisions they face crossing over from commercials to films. Daly’s producer credits are 2007's Oscar-nominated western The Assassination of Jesse James by the Coward Robert Ford and 2010's The A-Team, which grossed over $178 million. Most recently, she produced 2012's The Grey, which grossed over $77 million.